Anna Carless

Energizer
DISC Type : I

Head of Marketing at Qargo TMS

Stratford-Upon-Avon, England, United Kingdom

Overview

Anna is a resourceful Head of Marketing specializing in B2B strategies for disruptive technology startups, with a degree from Royal Holloway, University of London. She has a proven record of achieving pipeline goals and is described by colleagues as organized, hard-working, and enthusiastic.

She was the recipient of a Chairmans Award for driving outstanding marketing initiatives that significantly increased revenue across EMEA.

Personality Overview

Full Of Energy

Relationship Oriented

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Logistics Technology
As Head of Marketing for Qargo TMS, she frequently posts about industry partnerships and the future of transport technology.
Marketing ROI
Her professional summary explicitly states that delivering marketing ROI through measurement of CAC and CLTV is her forte and passion.
B2B Content Strategy
Actively seeking a B2B Content Marketing Manager and shares case studies developed from customer interviews, showing a hands-on approach.

Media Appearances

Anna has no verified media appearances

Work History

9-2024
Head of Marketing at Qargo TMS
5-2023 - 9-2024
CMO at Iventis
2-2022 - 5-2023
Head Of Marketing at Anansi
7-2021 - 2-2022
Head of Marketing at Weavr.io
7-2020 - 6-2021
Head of Marketing at Unique Senior Care

Education

1992 - 1996
Bachelor of Arts (BA) from Royal Holloway, University of London
1985 - 1992
Education details unavailable from Trinity School, Carlisle

More Information

Social Presence :

Prographics :

Exp : 27 Location : Stratford-Upon-Avon, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Qargo TMS
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Anna

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Anna take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Anna

Personality Compatibility


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