Anna D'Arcy DipPFS FCIM

Energizer
DISC Type : I

Head of Marketing at NS&I

Greater London, England, United Kingdom

Overview

Anna is the Head of Marketing at NS&I, a financial services communications professional with over 15 years of senior management experience. A graduate of Royal Holloway, University of London, she is a Fellow of the Chartered Institute of Marketing and holds a CII Level 4 Diploma in Regulated Financial Planning.

Her core mission is to inspire a stronger savings culture in the UK.

Personality Overview

Relationship Oriented

Informal

Full Of Energy

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

UK Savings Culture
Her role at NS&I is focused on inspiring a stronger savings culture in the UK and driving the acquisition of younger savers.
Financial Services Marketing
Manages multi-million pound marketing budgets to drive brand awareness, customer acquisition, and retention for a major UK savings organization.
Digital Channel Shift
Leads strategic campaigns designed to move customers from traditional methods to digital channels for sales and transactions.

Media Appearances

Anna has no verified media appearances

Work History

6-2018
Head of Marketing at NS&I
2-2014 - 5-2018
Head of Retail Marketing at NS&I
1-2010 - 1-2014
Head of Corporate Marketing at NS&I
4-1995 - 5-2004
Advertising Manager at NS&I
1-1993 - 4-1995
Advertising Account Manager at Churchard Martin Advertising

Education

CII Level 4 Diploma in 'Regulated Financial Planning' from Chartered Insurance Institute
BA (Hons) Politics and Economic History from Royal Holloway, University of London

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at NS&I
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Anna

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Anna take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Anna

Personality Compatibility


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