Anna Firth

Pioneer
DISC Type : sdi

Senior Strategic Adviser at College Green Group

United Kingdom

Overview

Anna has no verified overview

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Anna has no verified topics they care about

Media Appearances

Anna has no verified media appearances

Work History

8-2025
Senior Strategic Adviser at College Green Group
12-2024 - 8-2025
Government relations, communications, public affairs, TV commentator at Self-employed
11-2024 - 8-2025
Public Affairs Trustee Director at Animal Free Research UK
7-2020 - 6-2025
Chief Executive Officer at Invicta National Academy
3-2020 - 6-2025
Non Executive Board Member at Conservative Environment Network (CEN)

Education

1990 - 1991
Barrister-at-Law from The Inns of Court College of Advocacy
1990 - 1990
Banking diploma from The Chartered Institute for Securities & Investment (The CISI)

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : N/A Designation : Senior Strategic Adviser at College Green Group
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Anna

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are generally fast movers and can take quick decisions
  • Can Anna take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Anna

Personality Compatibility


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