Anna Franklin

Critic
DISC Type : C

Finance Director at Ridgeview Wine Estate

Lingfield, England, United Kingdom

Overview

Anna Franklin is an ACCA-qualified Finance Director at Ridgeview Wine Estate with a strong track record of enhancing business efficiency and profitability. She is recognized for her subject matter expertise and also holds a WSET Level 2 qualification in wines, blending financial acumen with industry knowledge.

Outside of her finance career, Anna is passionate about wine, having earned a distinction in her WSET Level 2 Award. She previously dedicated time to homeschooling her daughter, an experience she valued immensely. She believes in continuous learning to always reach new heights.

She holds a WSET Level 2 Award in Wines with distinction, formally merging her personal passion with her professional role in the industry.

Personality Overview

Information Seeker

Precise

Negotiator

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Finance Leadership
Her career is defined by leading finance functions, advising senior leaders on strategic decisions, and driving profitability in various director-level roles.
Wine Industry
As Finance Director for a wine estate and holding a WSET qualification with distinction, she has a deep personal and professional passion for wine.
Process Improvement
Her profile highlights a focus on creating streamlined and efficient processes to improve business operations and financial outcomes.

Media Appearances

Anna has no verified media appearances

Work History

1-2024
Finance Director at Ridgeview Wine Estate
4-2021 - 12-2023
Group Finance Director at The GelBottle Inc
1-2021 - 3-2021
Mum at Home
9-2019 - 1-2021
Senior Group Finance Consultant at Excellence Logging
4-2013 - 9-2019
Finance Director at Icon Relocation

Education

Level 2 from Wine & Spirit Education Trust
Education details unavailable from FCCA

More Information

Social Presence :

Prographics :

Exp : 12 Location : Lingfield, England, United Kingdom Job Level : Mid-senior Designation : Finance Director at Ridgeview Wine Estate
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Anna

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anna take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anna

Personality Compatibility


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