Anna Frolova-Levi

Evaluator
DISC Type : DCS

Director, Marketing & Innovation at Silgan Specialty Packaging

Solon, Ohio, United States

Overview

Anna Frolova-Levi is a B2B Sales and Marketing Executive with 25 years of experience driving revenue growth and corporate strategy for PE, family, and publicly-traded businesses. Colleagues describe her as creative, strategic, and customer-focused. She holds an MBA from Case Western Reserve University.

She has a keen interest in the natural products sector, demonstrated by her active participation and networking at industry events like the Natural Products Expo West. Anna is focused on market trends and opportunities within health-conscious consumer goods.

Unique fact: Anna is an inventor and holds a patent for a "Dispensing closure" design, highlighting her direct involvement in product innovation.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Packaging Innovation
Her experience at Silgan and Aptar, combined with a patent for a "Dispensing closure, " shows a deep-rooted focus on innovative packaging solutions.
B2B Growth Strategy
Her entire career is focused on shaping and launching products to deliver accelerated revenue, having opened new markets worth over $30 million.
Natural Products Market
Actively attends industry events like the Natural Products Expo West, showing a professional interest in this growing market segment.

Media Appearances

Anna has no verified media appearances

Work History

1-2024
Director, Marketing & Innovation at Silgan Specialty Packaging
Managing Partner, Strategy & Implementation Consulting at roots2grow
10-2019 - 4-2023
Executive Director at Weatherhead School of Management at Case Western Reserve University
Director Global Business Development at Aptar
Vice President of Sales and Marketing at Bilcare Research

Education

MBA from Weatherhead School of Management at Case Western Reserve University
2009 - 2011
Certification from Weatherhead School of Management at Case Western Reserve University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Solon, Ohio, United States Job Level : Mid-senior Designation : Director, Marketing & Innovation at Silgan Specialty Packaging
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anna

Personality Compatibility


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