Anna Gibbons

Evaluator
DISC Type : dcs

Head of Trade Policy at Department for Business and Trade

London, England, United Kingdom

Overview

Anna has no verified overview

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Anna has no verified topics they care about

Media Appearances

Anna has no verified media appearances

Work History

9-2024
Head of Trade Policy at Department for Business and Trade
3-2023 - 9-2024
Supply Chains Lead at Department for Business and Trade
10-2022 - 3-2023
Senior Policy Advisor at Department for Business and Trade
8-2021 - 9-2022
Senior Trade Policy Advisor at Department for Digital, Culture, Media and Sport (DCMS)
10-2020 - 8-2021
Trade policy advisor at Food Standards Agency

Education

2018 - 2019
Master of Philosophy - MPhil from University of Cambridge
2015 - 2018
Bachelor’s Degree from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Trade Policy at Department for Business and Trade
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anna

Personality Compatibility


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