Anna Karina Peres Crodelino in

Anna Karina Peres Crodelino

Critic · DISC type C
Sales VP Retail Mexico at Softtek
📍 Mexico City, Mexico

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
24 Years
Current Role
Sales VP Retail Mexico
Job Level
Senior
Location
Mexico City, Mexico
Personality Overview

How Anna shows up

Objective Thinker
ROI Driven
Critic

They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Priorities

Topics Anna cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2025
Sales VP Retail Mexico
Softtek
10-2023 - 1-2025
Retail Business Director México & US
Softtek
10-2020 - 10-2023
Retail Segment Director México & Central America
Softtek
9-2019 - 10-2020
Sales VP for Retail Brazil
Softtek
12-2015 - 9-2019
Business Relationship Manager
Softtek
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
5-2019 - 8-2019
Essential Management Skills for Emerging Leaders
Harvard Extension School
1-2023 - 2-2023
Fashion Business
Istituto Marangoni
3-2016 - 6-2016
Sales Academy
SAP
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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