Anna-Katharina Claesson

Pioneer
DISC Type : Dis

Head of Partner Marketing at Typeform

Milan, Lombardy, Italy, United States

Overview

Anna-Katharina is a creative B2B marketing leader specializing in driving ecosystem growth through global channel programs at Typeform. Her experience at companies like Bringg and Blue Yonder focuses on Go-To-Market strategy and demand generation. Colleagues describe her as creative, proactive, and highly collaborative.

As a native speaker of English, German, and Swedish, she has a strong foundation in cross-cultural communication. This linguistic skill is complemented by an award she received in recognition of her excellence in collaborative translation work, highlighting her passion for clear and effective communication.

Unique fact: She believes partner marketing is part storytelling and part translation, focusing on turning technical features into compelling benefits.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Partner Ecosystems
Her entire career, including her current role as Head of Partner Marketing, is focused on driving growth through and with partners like VARs, SIs, and ISVs.
Marketing as Storytelling
In a recent post, she described her philosophy as turning "features into 'ooh, I need that'" and product integrations into stories about what's possible.
Go-To-Market Strategy
A core theme throughout her career, she has defined GTM approaches and shaped differentiated narratives for multiple enterprise software companies.

Media Appearances

Anna-Katharina has no verified media appearances

Work History

4-2024
Head of Partner Marketing at Typeform
11-2022 - 3-2024
Director of Field & Partner Marketing at Bringg
3-2022 - 11-2022
Senior Partner Marketing Manager at Shogun
11-2020 - 3-2022
Senior Partner Marketing Manager at Blue Yonder
2-2019 - 11-2020
Global Marketing Manager | Partner Campaigns at IFS

Education

Bachelor of Arts (B.A.) from University of Arizona

More Information

Social Presence :

Prographics :

Exp : 10 Location : Milan, Lombardy, Italy, United States Job Level : Mid-senior Designation : Head of Partner Marketing at Typeform
URL has been copied!

Insights For Selling To Anna-Katharina

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna-Katharina is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Anna-Katharina

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Anna-Katharina move?

  • They are generally fast movers and can take quick decisions
  • Can Anna-Katharina take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Anna-Katharina

Personality Compatibility


Other Typeform Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.