Jasmine Au Howard

Commander
DISC Type : D

Sr. Director, Product & Customer Lifecycle Marketing at Typeform

Atlanta, Georgia, United States

Overview

Jasmine is a product and lifecycle marketing leader with over 13 years of experience in high-growth B2B SaaS companies. She specializes in product-led growth, team leadership, and marketing strategy, currently leading multiple teams at Typeform. She earned her MBA from Georgia Techs Scheller College of Business.

Jasmine is a proponent of introspection and mentorship, believing that asking for help is a sign of strength. She enjoys being part of a collaborative, community-focused environment where she can face challenges with a team. She values creating a fun and joyous atmosphere within her professional life.

She was named one of the "Best & Brightest MBAs" in the world for the Class of 2020.

Personality Overview

Candid & Clear

Risk-Taker

Impact-Driven

They respond well to strong and respectful communication.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Product-Led Growth
Her career is focused on leading transformations in product-led-growth SaaS organizations to drive revenue and differentiate the brand in the marketplace.
Team Leadership
Manages a team of nine directly and provides shared leadership to over 60 cross-functional professionals, anchoring her leadership style in service.
Authentic Marketing
She promotes marketing that showcases the actual product, such as "quick fix case studies, " over more polished SaaS videos without tool demonstrations.

Media Appearances

Jasmine has no verified media appearances

Work History

9-2025
Sr. Director, Product & Customer Lifecycle Marketing at Typeform
1-2025 - 9-2025
Director, Global Web Marketing & Operations / Interim Product Manager at Intuit Mailchimp
8-2023 - 12-2024
Director, Global Web Marketing at Intuit Mailchimp
11-2021 - 7-2023
Group Marketing Manager, Global Web Marketing at Intuit Mailchimp
7-2021 - 11-2021
Sr. Manager of Web Marketing, Acquisition Campaigns at Intuit Mailchimp

Education

2018 - 2020
Master of Business Administration from Georgia Tech Scheller College of Business
2008 - 2012
BS from Haslam College of Business at the University of Tennessee

More Information

Social Presence :

Prographics :

Exp : 12 Location : Atlanta, Georgia, United States Job Level : Senior Designation : Sr. Director, Product & Customer Lifecycle Marketing at Typeform
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Insights For Selling To Jasmine

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jasmine is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jasmine

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Jasmine move?

  • If convinced, they can reach decisions quite fast.
  • Can Jasmine take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jasmine

Personality Compatibility


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