Sr. Director, Product & Customer Lifecycle Marketing at Typeform
📍 Atlanta, Georgia, United States
Jasmine is a product and lifecycle marketing leader with over 13 years of experience in high-growth B2B SaaS companies. She specializes in product-led growth, team leadership, and marketing strategy, currently leading multiple teams at Typeform. She earned her MBA from Georgia Techs Scheller College of Business.
Jasmine is a proponent of introspection and mentorship, believing that asking for help is a sign of strength. She enjoys being part of a collaborative, community-focused environment where she can face challenges with a team. She values creating a fun and joyous atmosphere within her professional life.
She was named one of the "Best & Brightest MBAs" in the world for the Class of 2020.
They respond well to strong and respectful communication. They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.
Priorities
Topics Jasmine cares about
Product-Led Growth
Her career is focused on leading transformations in product-led-growth SaaS organizations to drive revenue and differentiate the brand in the marketplace.
Team Leadership
Manages a team of nine directly and provides shared leadership to over 60 cross-functional professionals, anchoring her leadership style in service.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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