Jasmine Au Howard in

Jasmine Au Howard

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Sr. Director, Product & Customer Lifecycle Marketing at Typeform
📍 Atlanta, Georgia, United States

Jasmine is a product and lifecycle marketing leader with over 13 years of experience in high-growth B2B SaaS companies. She specializes in product-led growth, team leadership, and marketing strategy, currently leading multiple teams at Typeform. She earned her MBA from Georgia Techs Scheller College of Business.

Jasmine is a proponent of introspection and mentorship, believing that asking for help is a sign of strength. She enjoys being part of a collaborative, community-focused environment where she can face challenges with a team. She values creating a fun and joyous atmosphere within her professional life.

She was named one of the "Best & Brightest MBAs" in the world for the Class of 2020.

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Experience
12 Years
Current Role
Sr. Director, Product & Customer Lifecycle Marketing
Job Level
Senior
Location
Atlanta, Georgia, United States
Personality Overview

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Decision Approach
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Priorities

Topics Jasmine cares about

Product-Led Growth
Her career is focused on leading transformations in product-led-growth SaaS organizations to drive revenue and differentiate the brand in the marketplace.
Team Leadership
Manages a team of nine directly and provides shared leadership to over 60 cross-functional professionals, anchoring her leadership style in service.
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Career

Work history

9-2025
Sr. Director, Product & Customer Lifecycle Marketing
Typeform
1-2025 - 9-2025
Director, Global Web Marketing & Operations / Interim Product Manager
Intuit Mailchimp
8-2023 - 12-2024
Director, Global Web Marketing
Intuit Mailchimp
11-2021 - 7-2023
Group Marketing Manager, Global Web Marketing
Intuit Mailchimp
7-2021 - 11-2021
Sr. Manager of Web Marketing, Acquisition Campaigns
Intuit Mailchimp
In the press

Media appearances

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Education
2018 - 2020
Master of Business Administration
Georgia Tech Scheller College of Business
2008 - 2012
BS
Haslam College of Business at the University of Tennessee
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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