Anna Katrine Øgaard

Questioner
DISC Type : c

Global Head of Media at Saxo

Copenhagen, Capital Region of Denmark, Denmark

Overview

Anna Katrine Øgaard is a marketing professional with over 11 years of experience, currently serving as the Global Head of Media at Saxo. She specializes in marketing strategy, MarTech, and leads a nearly 100% in-house marketing team, leveraging her Masters degree from Copenhagen Business School.

She increased her teams Employee Engagement Survey score from 70/100 to 88/100.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

In-house Marketing
She is a proponent of in-sourcing marketing capabilities, sharing insights on the process and benefits from her experience leading Saxo's almost fully in-house team.
Team Culture
Passionate about cultivating talent, she frequently posts about hiring for her team and has demonstrably improved employee engagement and collaboration.
Marketing Performance
Focuses on measurable results, highlighting achievements like increasing client intake by 231% with only a 74% budget increase.

Media Appearances

Anna has no verified media appearances

Work History

Global Head of Media at Saxo
Head of Programmatic at OMD Danmark
Planning & Optimization Manager at OMD Danmark
Paid Media Manager at Havas Danmark
Social Trader at Havas Danmark

Education

Master's degree from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Global Head of Media at Saxo
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Insights For Selling To Anna Katrine

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna Katrine is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Anna Katrine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anna Katrine move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Anna Katrine take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Anna Katrine

Personality Compatibility


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