Donia Ezzeldin

Critic
DISC Type : C

MENA Regional Brand & Category Manager - Puck & Kraft at Arla Foods

Dubai, United Arab Emirates

Overview

Donia is a results-oriented marketer with extensive experience across the MENA region in brand management, e-commerce, and omnichannel marketing for major brands like Puck, Kraft, Nutella, and Tic Tac. She is an alumnus of The American University in Cairo. Colleagues describe her as dedicated, pleasant, and career-driven.

Fueled by positive energy, Donia thrives on teamwork and empathetic collaboration. She has a passion for understanding the market firsthand, demonstrated by her travels to gain direct consumer insights. She is also committed to continuous learning and professional growth, with interests in leading FMCG companies like Procter & Gamble.

She recently played a key role in the successful launch of Pucks Lebanese labneh across KSA, UAE, and Oman.

Personality Overview

Precise

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

MENA Brand Strategy
Manages brand and category strategy for major FMCG brands Puck and Kraft across the Middle East and North Africa, previously doing so for Nutella and Tic Tac.
Omnichannel Marketing
Her experience includes roles as Regional Omnichannel Manager and Ecommerce Specialist, showing a focus on integrated consumer experiences across multiple channels.
Market Immersion
She has posted about traveling deep into markets like Oman to gain authentic, firsthand insights beyond just the typical hotspots.

Media Appearances

Donia has no verified media appearances

Work History

10-2023
MENA Regional Brand & Category Manager - Puck & Kraft at Arla Foods
10-2021 - 9-2023
Regional Brand Manager of Nutella & Tic Tac at Ferrero
12-2020 - 10-2021
Regional Omnichannel Manager - MENA at Arla Foods
5-2020 - 12-2020
Regional Ecommerce Specialist- MENA at Arla Foods
1-2019 - 5-2020
Customer Category Shopper Marketing Jr Manager- KSA at Arla Foods

Education

2014 - 2018
Bachelor’s Degree from The American University in Cairo
2017 - 2017
Semester Abroad from John Cabot University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Dubai, United Arab Emirates Job Level : Middle Designation : MENA Regional Brand & Category Manager - Puck & Kraft at Arla Foods
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Insights For Selling To Donia

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Donia is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Donia

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Donia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Donia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Donia

Personality Compatibility


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