Anna Lindqvist

Critic
DISC Type : C

Nordic Portfolio Strategy Manager, Beverages & Nordic Head of Marketing, NESCAFÉ at Nestlé

Copenhagen, Capital Region of Denmark, Denmark

Overview

Anna Lindqvist is a results-driven commercial marketing leader at Nestlé, where she serves as the Nordic Head of Marketing for NESCAFÉ and the Nordic Portfolio Strategy Manager for Beverages. She has a long track record of growing brands and holds a Master of Science in Economics from Hanken School of Economics.

Her professional interests and focus are deeply rooted in the Fast-Moving Consumer Goods (FMCG) sector, with a specific passion for the beverage, coffee, and chocolate industries. She actively follows developments within major global consumer brands.

Anna recently celebrated her teams Cannes Lion award for a NESCAFÉ sustainability campaign on TikTok, developed and launched in under a month.

Personality Overview

Objective Thinker

Information Seeker

Precise

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Sustainable Marketing
Showcased pride in a NESCAFÉ sustainability campaign on TikTok that won a Cannes Lion for its innovative approach and quick execution.
Brand Activation
Actively promotes brand partnerships, such as NESCAFÉ’s sponsorship of the Finnish version of "Dancing with the Stars. "
Coffee Industry Economics
Shows interest in the financial aspects of the coffee market, including sharing content about the impact of coffee taxes on consumers in Denmark.

Media Appearances

Anna has no verified media appearances

Work History

4-2021
Nordic Portfolio Strategy Manager, Beverages & Nordic Head of Marketing, NESCAFÉ at Nestlé
7-2016 - 3-2021
Nordic Marketing Manager, NESCAFÉ at Nestlé
3-2014 - 6-2016
Nordic Senior Brand Manager NESCAFÉ at Nestlé
10-2009 - 2-2014
Nordic Brand Manager NESCAFÉ at Nestlé
6-2008 - 9-2009
Nordic Brand Manager / Customer Sales Development Manager Tea & Cocoa Beverages at Nestlé

Education

1999 - 2005
Master of Science in Economics from Hanken School of Economics
Education details unavailable from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Nordic Portfolio Strategy Manager, Beverages & Nordic Head of Marketing, NESCAFÉ at Nestlé
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Anna

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anna take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anna

Personality Compatibility


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