Anna Martini, FCPA

Critic
DISC Type : C

Chief Executive Officer at Psycho Bunny

Montreal, Quebec, Canada

Overview

Anna has no verified overview

Personality Overview

Information Seeker

ROI Driven

Precise

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Anna has no verified topics they care about

Media Appearances

Anna has no verified media appearances

Work History

1-2023
Chief Executive Officer at Psycho Bunny
11-2020
Board Member at Cirque du Soleil Entertainment Group
3-2011
Board Member at TC Transcontinental
10-2013
Board Member at CT REIT
5-2017 - 1-2023
Executive Vice-President and Chief Financial Officer at Groupe CH

Education

1982 - 1986
BComm major accounting from Concordia University

More Information

Social Presence :

Prographics :

Exp : 40 Location : Montreal, Quebec, Canada Job Level : Leadership Designation : Chief Executive Officer at Psycho Bunny
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Anna

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anna take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anna

Personality Compatibility


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