Anna Schwarz in

Anna Schwarz

Sharpshooter · DISC type DC
Senior Manager Brand & People Communications (Leadership, Culture & AI) at bettercoach
📍 Berlin, Berlin, Germany

Anna is a Senior Manager at bettercoach, specializing in leadership development, AI enablement, and creating inclusive, high-trust cultures. With a background in product management and a certification as a Gestalt Therapist, she designs human-centered talent strategies. Colleagues describe her as professional, creative, and hands-on.

Outside of her corporate role, Anna is deeply invested in personal growth as a mindfulness coach and certified Gestalt Therapist. Since 2024, she has embraced motherhood, viewing it as a complex leadership position focused on people development, crisis management, and building trust under uncertainty.

Anna uniquely frames her role as a mother on her professional profile as "Chief People & Culture Officer (Family Division)".

Read the full overview →
Experience
11 Years
Current Role
Senior Manager Brand & People Communications (Leadership, Culture & AI)
Job Level
Middle
Location
Berlin, Berlin, Germany
Personality Overview

How Anna shows up

Fast But Analytical
Precise But Practical
Thorough Evaluator

They like to act fast and expect others to do the same. They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.

Priorities

Topics Anna cares about

AI in HR
She actively explores and posts about using AI tools like Claude and ChatGPT to enhance professional workflows and even foster workplace empowerment.
Inclusive Leadership
A core focus of her work is designing fair, high-trust cultures. She previously developed a "Women in Leadership" program to support female leaders' progression.
+4 more topics Login to view topics
Career

Work history

3-2024
Senior Manager Brand & People Communications (Leadership, Culture & AI)
bettercoach
12-2022 - 2-2024
Senior Sales & Business Development Manager (Leadership & Talent Development)
bettercoach
2-2024
Chief People & Culture Officer (Family Division)
Unpaid Care Work
8-2017 - 2-2024
Freelance Leadership & Embodiment Coach (Mindfulness-based)
Alpha & Omega
10-2015 - 9-2017
Product Owner
APP MEDIA (by Fonpit AG)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2012
International Business
Tecnológico de Monterrey
2-2023 - 2-2025
Gestalt Therapist
Pop-Up Gestaltakademie
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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