Anna Schwarz

Sharpshooter
DISC Type : DC

Senior Manager Brand & People Communications (Leadership, Culture & AI) at bettercoach

Berlin, Berlin, Germany

Overview

Anna is a Senior Manager at bettercoach, specializing in leadership development, AI enablement, and creating inclusive, high-trust cultures. With a background in product management and a certification as a Gestalt Therapist, she designs human-centered talent strategies. Colleagues describe her as professional, creative, and hands-on.

Outside of her corporate role, Anna is deeply invested in personal growth as a mindfulness coach and certified Gestalt Therapist. Since 2024, she has embraced motherhood, viewing it as a complex leadership position focused on people development, crisis management, and building trust under uncertainty.

Anna uniquely frames her role as a mother on her professional profile as "Chief People & Culture Officer (Family Division)".

Personality Overview

Fast But Analytical

Precise But Practical

Thorough Evaluator

They like to act fast and expect others to do the same.  They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.

Topics They Care About

AI in HR
She actively explores and posts about using AI tools like Claude and ChatGPT to enhance professional workflows and even foster workplace empowerment.
Inclusive Leadership
A core focus of her work is designing fair, high-trust cultures. She previously developed a "Women in Leadership" program to support female leaders' progression.
Gestalt Principles
As a certified Gestalt Therapist, she integrates its principles into her leadership development work, believing in its power to create meaningful change.

Media Appearances

Anna has no verified media appearances

Work History

3-2024
Senior Manager Brand & People Communications (Leadership, Culture & AI) at bettercoach
12-2022 - 2-2024
Senior Sales & Business Development Manager (Leadership & Talent Development) at bettercoach
2-2024
Chief People & Culture Officer (Family Division) at Unpaid Care Work
8-2017 - 2-2024
Freelance Leadership & Embodiment Coach (Mindfulness-based) at Alpha & Omega
10-2015 - 9-2017
Product Owner at APP MEDIA (by Fonpit AG)

Education

2012 - 2012
International Business from Tecnológico de Monterrey
2-2023 - 2-2025
Gestalt Therapist from Pop-Up Gestaltakademie

More Information

Social Presence :

Prographics :

Exp : 11 Location : Berlin, Berlin, Germany Job Level : Middle Designation : Senior Manager Brand & People Communications (Leadership, Culture & AI) at bettercoach
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anna

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They can take decisions very fast if you manage to convince them.
  • Can Anna take some risk or not?

  • The risks don’t matter much to them.

You And Anna

Personality Compatibility


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