Anna Serrano

Pioneer
DISC Type : dis

Co-Founder / CEO at OneStar, Inc

Calexico, California, United States

Overview

Anna Serrano is the Co-Founder and CEO of OneStar, Inc. , a BPO provider helping US tech startups. Her experience spans entertainment, construction, and logistics, focusing on strengthening unit economics to accelerate client growth. Her services have been instrumental in securing nine successful funding rounds for her clients.

As a serial entrepreneur, Anna is the founder of five companies and a mother to three children. She believes in pursuing hard work to bring meaningful and exciting ventures into the world and is passionate about inspiring her teams to share that vision.

She has given birth to three children and five companies.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

BPO for Startups
Her current company, OneStar, Inc. , provides Business Process Outsourcing services to tech startups to improve their unit economics and foster growth.
Securing Venture Funding
She highlights that her company's services have been the driving force behind nine successful rounds of funding for their clients.
Tech Talent in Mexico
Frequently posts job opportunities for software engineers and Salesforce developers located in various cities across Mexico.

Media Appearances

Anna has no verified media appearances

Work History

9-2016
Co-Founder / CEO at OneStar, Inc
1-2015
Co-Founder / CEO at Go4free
9-2009
Co-Founder at Home Goods & Building Materials Distribution Co/ La Mini Ferre
12-1999 - 5-2008
SVP of Operations at Tijuana Universal Entertainment

Education

Anna has no verified education history

More Information

Social Presence :

Prographics :

Exp : 24 Location : Calexico, California, United States Job Level : Leadership Designation : Co-Founder / CEO at OneStar, Inc
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Anna

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are generally fast movers and can take quick decisions
  • Can Anna take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Anna

Personality Compatibility


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