Anna Stolfer

Commander
DISC Type : D

Marketing Manager at JACOBS DOUWE EGBERTS

Copenhagen, Capital Region of Denmark, Denmark

Overview

Senior marketing professional with over 15 years experience driving growth for global consumer brands like LOR Espresso and Colgate. Educated at Copenhagen Business School, she specializes in marketing strategy and commercialization, successfully leading teams and leveraging insights for tangible business results.

She recently led a successful brand sponsorship for LOR Espresso at the Heartland Festival, showcasing her ability to align purpose, partnership, and people for high-profile events.

Personality Overview

Very Quick

Strong-Willed

Impact-Driven

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Brand Sponsorships
Showcased pride in recent L’OR sponsorships of the Heartland Festival and Masterchef, indicating a focus on high-profile brand partnerships and execution.
Experiential Marketing
Actively sought recommendations for an agency to facilitate engaging coffee tastings at universities, highlighting an interest in hands-on consumer experiences.
Team Development
A graduate of leadership programs at Mondelez and JDE Peet's, she actively recruits for her team, posting about opportunities for ambitious marketing students.

Media Appearances

Anna has no verified media appearances

Work History

9-2022
Marketing Manager at JACOBS DOUWE EGBERTS
5-2018 - 8-2022
Senior Brand Manager at Mondelēz International
9-2014 - 4-2018
Nordic Senior Brand Manager at Hill's Pet Nutrition
1-2013 - 8-2014
Senior Brand Manager at Colgate Palmolive
9-2010 - 1-2013
Nordic Brand Manager at Colgate Palmolive

Education

2001 - 2008
M.Sc. from Copenhagen Business School
2006 - 2006
Exchange Semester within Business Studies from Corvinus University of Budapest

More Information

Social Presence :

Prographics :

Exp : 16 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Marketing Manager at JACOBS DOUWE EGBERTS
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anna

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • If convinced, they can reach decisions quite fast.
  • Can Anna take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Anna

Personality Compatibility


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