Tine Kjærgaard

Questioner
DISC Type : c

Director, Marketing Advisory & Media at Tryg

Copenhagen, Capital Region of Denmark, Denmark

Overview

Tine is an insights-driven brand and marketing strategist serving as the Director of Marketing Advisory & Media at Tryg. A graduate of Copenhagen Business School, her expertise spans brand architecture, M&A brand strategy, and leading high-performance marketing teams, with previous leadership roles at OMD Danmark and A. P. Moller - Maersk.

She recently took on an expanded role at Tryg, leading the newly formed Marketing Advisory & Media team, which was created by merging two dynamic marketing departments.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Marketing Leadership
Recently took on an expanded role to lead a newly formed team at Tryg, created by merging two existing marketing departments.
B2B Marketing
Expresses a passion for strategic B2B marketing and has been actively recruiting senior consultants to develop and execute effective B2B initiatives.
Brand Storytelling
Showcases pride in transforming insurance policy details into compelling and emotional storytelling for major campaigns.

Media Appearances

Tine has no verified media appearances

Work History

2-2025
Director, Marketing Advisory & Media at Tryg
5-2024 - 2-2025
Head of Marketing Projects at Tryg
6-2021 - 4-2024
Kontaktdirektør | Executive Director at OMD Danmark
4-2021 - 6-2021
Senior Brand Strategist at A.P. Moller - Maersk
4-2020 - 4-2021
Brand Strategy Manager at A.P. Moller - Maersk

Education

2008 - 2010
Cand.merc from Copenhagen Business School
2010 - 2010
Education details unavailable from DTU - Technical University of Denmark

More Information

Social Presence :

Prographics :

Exp : 12 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Director, Marketing Advisory & Media at Tryg
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Insights For Selling To Tine

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tine is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tine move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tine take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Tine

Personality Compatibility


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