Anna Törnebrant

Inquirer
DISC Type : cd

CMO Midsona Group at Midsona AB

Greater Helsingborg Metropolitan Area, Sweden

Overview

Anna Törnebrant is the Chief Marketing Officer at Midsona Group, bringing over 15 years of diverse CPG experience in roles spanning marketing, sales, and finance. A graduate of Linköping University, she leads the companys global marketing transformation. It was recently announced she will be leaving her position in February 2026 for a new opportunity.

In 2015, she was named one of Sweden’s top 75 female leaders under 36 for making a difference and demonstrating the value of great leadership.

Personality Overview

Upfront

Hard To Convince

ROI Conscious

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Marketing Transformation
Responsible for transforming Midsona's marketing into a data-driven, consumer-centric growth engine, focusing on brand positioning, innovation, and communication.
Inspiring Leadership
Defines her purpose as inspiring curiosity and action. She was recognized as one of Sweden's "Future Female Leaders" in 2015.
Testing & Innovation
Believes in developing products and strategies by "daring to test, " as shown in a social media post about launching a brand into a new category.

Media Appearances

Anna has no verified media appearances

Work History

8-2024
CMO Midsona Group at Midsona AB
5-2024
Styrelseledamot at Svensk Egenvård
3-2022
Styrelseledamot at Willab AB
4-2023 - 8-2024
Nordic Consumer & Marketing Director at Midsona Sverige
9-2022 - 4-2023
Nordic Business Unit Director Food at Midsona Sverige

Education

2000 - 2005
Ms Sc from Linköping University
2000 - 2005
Civ ing Industriell Ekonomi from Linköping University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greater Helsingborg Metropolitan Area, Sweden Job Level : Leadership Designation : CMO Midsona Group at Midsona AB
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Anna

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • Their decision making speed is somewhere in the middle.
  • Can Anna take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Anna

Personality Compatibility


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