Will Brooks

Questioner
DISC Type : c

Head of Ecommerce & Retail (UK) at SimpliSafe

Manchester Area, United Kingdom

Overview

Will Brooks is the Head of Ecommerce & Retail at SimpliSafe UK, where he is responsible for the product P&L and new customer acquisition. A graduate of The University of Manchester with a background in analytics at Missguided and Jet2. com, he is also a Certified Scrum Product Owner®.

Passionate about the intersection of technology and e-commerce, Will shows a keen interest in customer sentiment and brand advocacy. He frequently shares anecdotes of positive customer experiences and genuine loyalty, highlighting a focus on user satisfaction and building a strong consumer brand.

To test new sales channels, Will once appeared as a special guest on ITV1s "Shop On TV" between midnight and 3 am.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Ecommerce Growth
Manages all new customer acquisition and has a background in improving key metrics like conversion rate, add-to-bag rate, and product views.
Strategic Partnerships
A core part of his role is expanding through retail and partnerships, such as the recent collaboration with Co-op Insurance to drive growth.
Data & Analytics
His background is rooted in analytics at companies like Jet2. com and Missguided, and he holds a Google Analytics Individual Qualification.

Media Appearances

Will has no verified media appearances

Work History

8-2023
Head of Ecommerce & Retail (UK) at SimpliSafe
5-2022 - 8-2023
Senior Manager, Acquisition & Trading (UK) at SimpliSafe
5-2019 - 5-2022
Product Manager, Growth (UK) at SimpliSafe
8-2017 - 5-2019
Analyst & Product Owner (Payment Integrations) - Ecommerce & Product at Missguided
2-2015 - 7-2017
Analyst - Marketing at Jet2.com

Education

2011 - 2014
Bachelor's Degree from The University of Manchester
2006 - 2011
High School from Bolton School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Manchester Area, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce & Retail (UK) at SimpliSafe
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Will

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Will take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Will

Personality Compatibility


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