Anna Yakovenko

Evaluator
DISC Type : Csd

Vice President, Market Intelligence, Analytics, and Research at American Medical Association

Washington, District of Columbia, United States

Overview

Anna has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Anna has no verified topics they care about

Media Appearances

Anna has no verified media appearances

Work History

11-2022
Vice President, Market Intelligence, Analytics, and Research at American Medical Association
11-2022
Member at Chief
11-2020 - 11-2022
Managing Director, Health Systems Research, Quantitative Insights at Advisory Board
1-2020 - 10-2020
Managing Director, Strategic Planning and Analytics at Advisory Board
9-2016 - 1-2020
Senior Director, Market Innovation Center and Telehealth Strategy at Advisory Board

Education

1999 - 2003
B.A. from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 15 Location : Washington, District of Columbia, United States Job Level : Senior Designation : Vice President, Market Intelligence, Analytics, and Research at American Medical Association
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anna

Personality Compatibility


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