Anne Bang

Questioner
DISC Type : c

Underdirektør, Medlemmer og Kommunikation at PKA

Copenhagen, Capital Region of Denmark, Denmark

Overview

Anne Bang is the Deputy Director for Members and Communication at PKA, where she has built a long-term career in various communication leadership roles. A graduate of Aalborg University, she is dedicated to developing clear, human-centric communication strategies for pension members, emphasizing the importance of a strong corporate narrative.

Her team at PKA was recently recognized when the company won Pension Fund of the Year for the second consecutive year.

Personality Overview

Systematic

Cautious & Analytical

Price-Sensitive

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Member Communication
Her role and public statements emphasize creating clear, human-centric communication to benefit members, focusing on high returns and low costs.
Corporate Storytelling
She has led efforts to develop and implement a "core narrative" for PKA, ensuring consistent and authentic communication across all channels.
Pension Performance
She publicly celebrates PKA's industry awards for performance, highlighting a focus on achieving top-tier returns and maintaining low costs for members.

Media Appearances

Anne has no verified media appearances

Work History

2-2023
Underdirektør, Medlemmer og Kommunikation at PKA
5-2019 - 2-2023
Chef for Kommunikation at PKA
3-2019 - 5-2019
Kommunikations- og marketingansvarlig at PKA
7-2018 - 3-2019
Chefkonsulent, kommunikation at PKA
7-2016 - 6-2018
Senior kommunikationskonsulent at Skandia Danmark

Education

2003 - 2008
Cand. mag i kommunikation from Aalborg University
2015 - 2016
Direct Marketing enkeltfag from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Underdirektør, Medlemmer og Kommunikation at PKA
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Insights For Selling To Anne

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Anne

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anne move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Anne take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Anne

Personality Compatibility


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