ANNE-CLAUDE CHÉNIER

Critic
DISC Type : C

Instructor, Miami Ad School Bootcamp at Cossette

Montreal, Quebec, Canada

Overview

Anne-Claude Chénier is the Chief Creative Officer at Cossette East, where she has built an extensive career since 2001. She leads the creation of award-winning campaigns for global brands like McDonalds and Amnesty International, having won nearly 400 industry awards. She holds a Masters degree from McGill University and a Bachelors from Université de Montréal.

Described as having boundless energy and an infectious team spirit, Anne-Claude is passionate about creativity, storytelling, and fostering collaboration. Her public speaking interests include creativity, the application of AI in the industry, and comedy, reflecting her dynamic approach to her work and personal passions.

She is a highly respected juror, frequently serving on panels for the worlds most prestigious creative competitions, including the Cannes Lions, D&AD, and The Clio Awards.

Personality Overview

Negotiator

Critic

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Creative Excellence
Her work has earned nearly 400 awards from top competitions like Cannes Lions and D&AD, showcasing her commitment to high-caliber creative products.
Judging & Awards
Frequently serves as a juror for prestigious awards such as Cannes Lions, The Clios, and D&AD, shaping the standard for industry excellence.
AI in Creativity
Lists AI as a key topic of interest in her public speaking, indicating a focus on leveraging new technology for creative and innovative approaches.

Media Appearances

ANNE-CLAUDE has no verified media appearances

Work History

5-2023
Instructor, Miami Ad School Bootcamp at Cossette
11-2022
Chief Creative Officer (CCO), Cossette East at Cossette
1-2018 - 11-2021
Vice-president, Executive Creative Director at Cossette
1-2016 - 1-2018
Senior Creative Director at Cossette
1-2011 - 1-2016
Directrice de création adjointe at Cossette

Education

1997 - 1999
Maîtrise from McGill University
1994 - 1997
Baccalauréat from Université de Montréal

More Information

Social Presence :

Prographics :

Exp : 23 Location : Montreal, Quebec, Canada Job Level : Leadership Designation : Instructor, Miami Ad School Bootcamp at Cossette
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Insights For Selling To ANNE-CLAUDE

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with ANNE-CLAUDE is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from ANNE-CLAUDE

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will ANNE-CLAUDE move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can ANNE-CLAUDE take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And ANNE-CLAUDE

Personality Compatibility


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