Anne E. Robertucci

Questioner
DISC Type : c

Vice President, Clinical Revenue Cycle at Prisma Health

Greenville, South Carolina, United States

Overview

Anne is the Vice President of Clinical Revenue Cycle at Prisma Health, where she leads a team of over 400. She is a technology innovator with deep expertise in AI-driven solutions for coding, HIM, and value-based care. An alumna of the University of Pittsburgh, she holds a Registered Health Information Administrator (RHIA) certification.

She is a nationally recognized speaker, frequently sharing her knowledge at major healthcare finance and documentation integrity conferences across the country.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Revenue Cycle Automation
She has extensive experience implementing autonomous coding technologies and often speaks publicly on automating revenue cycle operations to drive efficiency and transformation.
Healthcare AI Innovation
In a prior role at Optum, she led Agile product development for Computer Assisted Coding and CDI technologies, collaborating closely with internal AI teams.
Value-Based Care
Her work focuses on aligning revenue cycle strategy and technology with the goals of value-based care transformation to improve outcomes and financial performance.

Media Appearances

Reducing the 'silent payer discount' — Tips from Prisma Health. Featured in Becker's Hospital Review

See Now

Work History

3-2021
Vice President, Clinical Revenue Cycle at Prisma Health
1-2016 - 2-2021
Director of Product Management at Optum
2014 - 1-2016
Senior Director at UPMC
2012 - 2014
Director, Corporate Coding Division/Revenue Cycle at UPMC
2008 - 2012
Application Manager, eRecord Physician Documentation Team at UPMC

Education

Bachelor of Science - BS from University of Pittsburgh
Master's degree from University of Pittsburgh

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greenville, South Carolina, United States Job Level : Senior Designation : Vice President, Clinical Revenue Cycle at Prisma Health
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Insights For Selling To Anne

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Anne

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anne move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Anne take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Anne

Personality Compatibility


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