Anne Fritzsch

Critic
DISC Type : C

Principal Marketing at Prime Video & Amazon MGM Studios

Munich, Bavaria, Germany

Overview

Anne has no verified overview

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Anne has no verified topics they care about

Media Appearances

Anne has no verified media appearances

Work History

4-2025
Principal Marketing at Prime Video & Amazon MGM Studios
11-2021 - 5-2025
EMEA Planning, Ops and Strategy Lead for ATL Media at Prime Video & Amazon MGM Studios
7-2020 - 10-2021
Cross-Border Marketing Lead for International Originals at Prime Video & Amazon MGM Studios
1-2015 - 10-2017
Senior Marketing Manager at Amazon
2-2012 - 12-2014
Consultant at Accenture

Education

2005 - 2010
Diploma from Technische Universität Dresden
2008 - 2008
Semester Abroad from ESC Rennes

More Information

Social Presence :

Prographics :

Exp : 15 Location : Munich, Bavaria, Germany Job Level : Mid-senior Designation : Principal Marketing at Prime Video & Amazon MGM Studios
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Insights For Selling To Anne

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Anne

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Anne move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anne take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anne

Personality Compatibility


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