Anne Kaarlela

Trailblazer
DISC Type : DI

Marketing Communications and Customer Service Manager - Europe | InSinkErator at Whirlpool Corporation

Cookham, England, United Kingdom

Overview

Anne is the Planet-Positive Marketing & Customer Service Lead for InSinkErator in Europe, focusing on connecting brands with consumers through meaningful communications. With a Bachelor of Business Administration, colleagues describe her as professional, creative, and efficient. Her work is centered on driving growth across B2B and B2C channels while championing sustainability.

Anne is deeply passionate about sustainability, which she integrates into her personal life by eating a plant-based diet, practicing cold-water therapy, and fasting. She describes herself as always curious and constantly learning, with a focus on making things greener, clearer, and more human.

During a career break, she founded FINNBERRY LIMITED, her own passion project where she launched a private label range of health food products to the UK market.

Personality Overview

Values Relationships

Friendly But Fast

Charismatic

They are more likely to be open to unproven but exciting technologies.  They are charming and have the ability to align others behind their decisions. They respond better to a combination of speed and relationship.

Topics They Care About

Sustainability Marketing
Her role is "Planet-Positive" and she actively campaigns for reducing food waste and single-use plastics through her work at InSinkErator.
Food Waste Reduction
Her recent professional focus and public posts are on educating consumers and industry professionals about managing food waste ahead of new UK recycling regulations.
Customer Experience
Her role includes leading Customer Service, and her focus is on creating brilliant experiences by connecting what people need with how brands can genuinely help.

Media Appearances

Anne has no verified media appearances

Work History

9-2020
Marketing Communications and Customer Service Manager - Europe | InSinkErator at Whirlpool Corporation
12-2017 - 9-2020
Marketing Communications Manager - Europe | InSinkErator at Emerson Commercial & Residential Solutions
5-2017 - 11-2017
Senior Account Manager at Palmer Hargreaves Ltd
11-2016 - 4-2017
Marketing Manager at Healthier Weight
2015 - 10-2016
Founder at FINNBERRY LIMITED

Education

1995 - 1999
Bachelor’s Degree from Kemi-Tornio Polytechnic

More Information

Social Presence :

Prographics :

Exp : 26 Location : Cookham, England, United Kingdom Job Level : Middle Designation : Marketing Communications and Customer Service Manager - Europe | InSinkErator at Whirlpool Corporation
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Insights For Selling To Anne

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anne

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Anne move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Anne take some risk or not?

  • They can take risks if necessary.

You And Anne

Personality Compatibility


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