Anne Kold

Examiner
DISC Type : cs

Head of Marketing & Communications at Beritech

Aalborg, North Denmark Region, Denmark

Overview

Anne Kold is the Head of Marketing & Communications at Beritech, specializing in B2B marketing, employer branding, and corporate communication. With a background in communication from PD Kommunikation, she focuses on crafting compelling narratives to drive engagement. Colleagues describe her communication style as exceptionally clear and appreciative, noting her ability to make messages resonate effectively.

Outside of her professional role, Anne maintains a positive and resilient attitude, even when faced with personal setbacks. She approaches challenges with a sense of humor, finding ways to stay productive and in good spirits, whether its working through an injury or managing daily tasks. Her personal posts suggest an appreciation for lifes small comforts, like cinnamon buns.

She once worked for six weeks straight from her sofa with a broken foot, demonstrating remarkable dedication.

Personality Overview

Late Adopter

Process Oriented

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Employer Branding
Actively recruits for her team and focuses on showcasing happy, competent employees to move away from the traditional image of production companies.
B2B Storytelling
Her professional focus is on crafting compelling narratives that resonate with B2B audiences and transform strategic ideas into successful campaigns.
Corporate Communications
As the head of her department, she is responsible for driving both internal and external communication strategies for the Beritech group.

Media Appearances

Anne has no verified media appearances

Work History

1-2025
Head of Marketing & Communications at Beritech
9-2020 - 1-2025
Marketing & Communications Manager at Beritech
9-2019
Kommunikationskonsulent at Dotmore
9-2014 - 1-2023
Kommunikation og vejledning at Aalborg Kommune
12-2004 - 9-2014
Klinisk Vejledning og Undervisning at Aalborg Universitetshospital

Education

2016 - 2019
Kommunikation from PD Kommunikation
Education details unavailable from Professionsbachelor

More Information

Social Presence :

Prographics :

Exp : 21 Location : Aalborg, North Denmark Region, Denmark Job Level : Mid-senior Designation : Head of Marketing & Communications at Beritech
URL has been copied!

Insights For Selling To Anne

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Anne

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Anne move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Anne take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Anne

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.