Anne Laraway

Enigma
DISC Type : idc

CEO / General Manager at Happy Family Brands (Nurture Inc)

Minneapolis, Minnesota, United States

Overview

Anne has no verified overview

Personality Overview

Challenger

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Anne has no verified topics they care about

Media Appearances

Anne has no verified media appearances

Work History

12-2017
CEO / General Manager at Happy Family Brands (Nurture Inc)
1-2014 - 11-2017
SVP of Innovation & Business Development at Happy Family Brands (Nurture Inc)
1-2012 - 1-2014
Director of Marketing & Business Development at Happy Family Brands (Nurture Inc)
2-2024
Board Member at Newman's Own, Inc.
9-2025
Board Member at Organic Trade Association

Education

MBA from Columbia Business School
BA from University of St. Thomas

More Information

Social Presence :

Prographics :

Exp : 14 Location : Minneapolis, Minnesota, United States Job Level : Leadership Designation : CEO / General Manager at Happy Family Brands (Nurture Inc)
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Insights For Selling To Anne

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Anne

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Anne move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Anne take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Anne

Personality Compatibility


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