Anne M. Riisom Svinth

Evaluator
DISC Type : Dsc

Content Marketing Manager at Corpay One

Aarhus, Central Denmark Region, Denmark

Overview

Anne M. Riisom Svinth is a B2B Marketing Manager at Corpay One, specializing in creative strategy and brand building with a strong emphasis on content that resonates. She has a background in driving marketing results and increasing brand awareness.

Outside of her corporate role, Anne is the Founder of Second Agency, a freelance consultancy for strategy, branding, and copywriting, and hosts a podcast. She also serves as an Advisory Board Member at Baltas.

She believes branding is a leadership decision, not just a marketing discipline, and champions content with a "pulse. "

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

B2B Branding
Anne is a strong advocate for branding that is memorable and impactful, believing it's a strategic priority for leadership, not just marketing.
Content Strategy
She focuses on creating content that "moves, provokes, builds, " and has a pulse, rejecting boring or merely "pretty" content.
Creative Strategy
Anne identifies as a Creative Strategist, with a "bold poetic mind, " indicating a strong interest in innovative and engaging marketing approaches.

Media Appearances

Anne has no verified media appearances

Work History

2-2026
Content Marketing Manager at Corpay One
2-2025
Advisory Board Member at Baltas - Digital Consulting and CFO-Service
1-2021
Founder & konsulent at Second Agency
12-2024 - 8-2025
Marketing Manager for Knowit Danmark at Knowit
1-2024 - 12-2024
Marketing Manager for Knowit Aarhus at Knowit

Education

2017 - 2019
Kandidatgrad from Aarhus University
2014 - 2017
Bachelorgrad from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Aarhus, Central Denmark Region, Denmark Job Level : Middle Designation : Content Marketing Manager at Corpay One
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Insights For Selling To Anne M.

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne M. is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anne M.

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anne M. move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anne M. take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anne M.

Personality Compatibility


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