Evan Kurland

Energizer
DISC Type : I

Vice President Director, Media Investment at Digitas North America

Greater Chicago Area, United States

Overview

Evan is a strategic GTM and demand generation leader focused on building scalable growth engines for B2B and SaaS companies. He has deep expertise in ABM, paid media, and managing multi-million dollar budgets to drive revenue. Colleagues describe him as data-focused, strategic, and an exceptional leader.

Outside of his marketing career, Evan has a keen interest in sports strategy, particularly basketball. He analyzes and writes about the tactical nuances of the game, exploring why certain plays and systems remain effective across different eras of the sport.

He has written a detailed analysis of the famous "Carolina Break" basketball play.

Personality Overview

Believer

Enthusiastic

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections.

Topics They Care About

B2B Growth Strategy
Focuses on building scalable, signal-driven growth engines for B2B and SaaS companies using modern ABM and multi-channel campaigns.
Paid Media Investment
Praised by colleagues for his deep expertise in paid media, he has overseen teams managing over $2M in recurring revenue and multi-million dollar budgets.
GTM Execution
Specializes in transforming business context into focused growth experiments and aligning Sales, Marketing, and RevOps to accelerate deal velocity.

Media Appearances

Evan has no verified media appearances

Work History

5-2025
Vice President Director, Media Investment at Digitas North America
2-2024 - 3-2025
Head of Paid Media at Propellic - Travel Marketing
6-2023
Growth Consultant at Self-employed
8-2022 - 6-2023
Associate Director at Directive
6-2021 - 8-2022
Account Director at Directive

Education

2011 - 2015
Bachelor of Science (BS) from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President Director, Media Investment at Digitas North America
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Insights For Selling To Evan

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Evan is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Evan

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Evan move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Evan take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Evan

Personality Compatibility


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