Anne-Marie O’Toole

Observer
DISC Type : ci

Product Developer at All About Food Ltd

Stockport, England, United Kingdom

Overview

Anne-Marie OToole is a Product Developer at All About Food Ltd with a background in food science from Sheffield Hallam University. She specializes in new product development and has a track record of launching successful retail products for major brands like wagamama and Nandos, including sauces and gyozas.

Currently on maternity leave, Anne-Marie has a strong personal interest in the culinary world. She enjoys exploring local restaurants with her innovation team for inspiration. Her professional interests extend to major consumer goods companies like Unilever and Johnson & Johnson.

As part of her role, she gets to taste new menus from partner restaurants like wagamama for future product ideas.

Personality Overview

Example Seeker

Curious

Assertive

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Food Product Innovation
She has driven multiple new product development launches for brands like wagamama and Nando's, from initial concept to market release.
Retail Brand Partnerships
Her work involves close collaboration with major restaurant brands to adapt their offerings for a retail environment, such as with Morrisons.
Culinary Exploration
She actively seeks inspiration for new products by exploring local food scenes and restaurants with her team.

Media Appearances

Anne-Marie has no verified media appearances

Work History

2-2026
Product Developer at All About Food Ltd
1-2022 - 3-2026
Product Development Manager at All About Food Ltd
6-2019 - 12-2021
Process Development Technologist at The Authentic Food Co.
9-2014 - 7-2019
NPD Technologist at The Flava People
9-2012 - 9-2014
Product Development Technician at Dr. Oetker

Education

2008 - 2012
BS from Sheffield Hallam University
2001 - 2008
Education details unavailable from Loreto Grammar School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Stockport, England, United Kingdom Job Level : N/A Designation : Product Developer at All About Food Ltd
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Insights For Selling To Anne-Marie

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne-Marie is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Anne-Marie

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Anne-Marie move?

  • They like to analyze well and then make their decisions.
  • Can Anne-Marie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Anne-Marie

Personality Compatibility


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