Anne-Mart Agerbeek - Cox

Critic
DISC Type : C

CEO at Vekoma Rides

Vught, North Brabant, Netherlands

Overview

Anne-Mart Agerbeek - Cox is the CEO of Vekoma Rides, a leading global roller coaster manufacturer. With a Master of Science and a strong background in finance as the former CFO, she now leads the companys innovation and strategic growth. Colleagues describe her as a reliable, result-oriented, and caring leader.

Deeply engaged in the attractions industry, she serves on the IAAPA EMEA Sustainability Committee. She is passionate about fostering global partnerships and creating unforgettable experiences, drawing inspiration from industry pioneers. Her focus extends beyond business to building a strong community within the theme park world.

She was named one of Blooloops Top 10 Theme Park Influencers in 2023.

Personality Overview

Negotiator

Objective Thinker

Precise

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Theme Park Innovation
As CEO of a top roller coaster manufacturer, she is directly involved in developing next-generation technology and creative, unforgettable ride experiences for a global market.
Industry Sustainability
Actively promotes and contributes to green initiatives within the attractions industry through her role on the IAAPA EMEA Sustainability Committee.
Empowering Leadership
Multiple recommendations praise her leadership style, noting she empowers her teams by working from a foundation of trust to achieve results.

Media Appearances

Anne-Mart has no verified media appearances

Work History

1-2024
CEO at Vekoma Rides
11-2018 - 1-2024
CFO at Vekoma Rides
9-2012 - 10-2018
CFO at PWT / Bierens
2003 - 7-2012
CFO at Vrijborg / Trivoor bouw & infra
1998 - 2002
Institutional Sales Equities at Bankhaus Metzler

Education

1987 - 1994
Master of Science - MS from Utrecht University
1995 - 1998
RBA from Vrije Universiteit Amsterdam (VU Amsterdam)

More Information

Social Presence :

Prographics :

Exp : 31 Location : Vught, North Brabant, Netherlands Job Level : Leadership Designation : CEO at Vekoma Rides
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Insights For Selling To Anne-Mart

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne-Mart is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Anne-Mart

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Anne-Mart move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anne-Mart take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anne-Mart

Personality Compatibility


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