Anne Popoff

Observer
DISC Type : ci

Director of Development, Sponsorship at European Union Film Festival (EUFF)

Toronto, Ontario, Canada

Overview

Anne Popoff is the CEO of the Belgian Canadian Business Chamber and the founder of Le Savoir-Boire, a boutique wine agency. A DipWSET-certified sommelier and international wine judge, she transitioned to the wine industry after a career in international investment banking. She holds an M. A. from Carleton University.

Born in Paris, Anne has lived and worked in several countries before immigrating to Canada. Her passion for wine extends beyond her business, as she actively organizes and leads seminars, tastings, and dinners. She is fluent in English, French, Russian, and Dutch, with a working knowledge of German.

Unique fact: Anne began her career as a foreign-exchange dealer for a bank in Brussels before becoming a celebrated wine expert.

Personality Overview

Example Seeker

Value Driven

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Artisanal & Organic Wine
Her agency, Le Savoir-Boire, focuses on family-owned, sustainable, organic, and biodynamic wine producers from around the world.
Belgian-Canadian Trade
As CEO of the Belgian Canadian Business Chamber, she is dedicated to enhancing economic ties and fostering business relationships between the two nations.
Wine Education
A certified sommelier and past President of the Canadian Association of Professional Sommeliers (Ontario), she frequently leads tastings and seminars.

Media Appearances

About – LE SAVOIR-BOIRE (Founder Anne Popoff). Featured in LE SAVOIR-BOIRE Official Website

See Now

Work History

7-2024 - 8-2025
Director of Development, Sponsorship at European Union Film Festival (EUFF)
2024
Chief Executive Officer at Belgian Canadian Business Chamber
2021
Founder at LE SAVOIR-BOIRE
2019 - 2021
Co-founder and Principal at Vinologie Inc
2017 - 2024
Vice President + Director Events at Belgian Canadian Business Chamber

Education

DipWSET from Wine and Spirit Education Trust (WSET)
Sommelier from ISG

More Information

Social Presence :

Prographics :

Exp : 41 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Director of Development, Sponsorship at European Union Film Festival (EUFF)
URL has been copied!

Insights For Selling To Anne

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Anne

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Anne move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Anne take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Anne

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.