Hira Imran

Critic
DISC Type : C

Senior Marketing Strategist at Stitch

Canada

Overview

Hira is a Senior Marketing Strategist at Stitch, specializing in data-driven CRM and lifecycle marketing. A Braze Certified Practitioner with a degree from McMaster University, she excels in leveraging analytics and technical solutions to drive growth. Colleagues describe her as a hard-working, intelligent, and positive team member who consistently delivers great results.

Outside of her marketing career, Hira is a passionate gamer. She is also committed to continuous learning and professional development, frequently pursuing new certifications to expand her skillset in the digital marketing landscape. Her interests include major technology and consumer goods companies like Microsoft and Unilever.

Unique fact: Hira is an avid gamer and encourages others with the same interest to join her team.

Personality Overview

Negotiator

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

CRM & Lifecycle Marketing
Her career at Stitch, Questrade, KOHO, and Flipp has been focused on customer journey engagement, retention, and loyalty through CRM strategies.
Braze Platform Expertise
She is a Braze Certified Practitioner and expressed excitement about joining Stitch to work with a team that specializes in the platform.
Data-Driven Strategy
Her professional summary emphasizes her excellence in using data analytics, A/B testing, and business data to inform marketing strategies and achieve results.

Media Appearances

Hira has no verified media appearances

Work History

1-2025
Senior Marketing Strategist at Stitch
7-2024 - 1-2025
Marketing Strategist at Stitch
8-2023 - 7-2024
Associate Manager, Journey Engagement at Questrade Financial Group
5-2022 - 2-2023
CRM Lifecycle Marketing Manager at KOHO
4-2021 - 5-2022
Lifecycle Marketing Specialist at Flipp

Education

Bachelor of Arts (B.A.) from McMaster University
Ontario Graduate Certificate from Humber College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Canada Job Level : Junior Designation : Senior Marketing Strategist at Stitch
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Insights For Selling To Hira

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hira is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Hira

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Hira move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Hira take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Hira

Personality Compatibility


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