Anne Schourup-Kristensen

Observer
DISC Type : ci

Head of Creative at Arla Foods

Aarhus, Central Denmark Region, Denmark

Overview

Anne Schourup-Kristensen is the Head of Creative at The Barn, Arla Foods internal agency, where she leads a global team. Her extensive creative background includes various art director and creative lead roles at The LEGO Group. She holds an MA in Communication Design from Central Saint Martins College of Art and Design.

Anne is passionate about fostering new talent and building effective in-house creative teams. She often posts about hiring junior creatives, art directors, and copywriters, emphasizing the search for individuals who can solve problems with curiosity and ambition. She is also a guest lecturer on the topic of cultural advertising.

Her internal agency, The Barn, won Kantars Creative Effectiveness Award for its work on Cocio and Lurpak campaigns.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

In-House Agencies
Leads Arla's internal agency, The Barn, and has spoken about building an effective in-house model to deliver insight-driven creative work.
Creative Talent Development
Frequently posts job openings for junior and senior creative roles, showing a clear focus on recruiting and mentoring new talent for her team.
Food & Beverage Branding
Has led award-winning creative campaigns for Arla-owned brands such as Lurpak, Cocio, and Riberhus, focusing on brand equity and sales.

Media Appearances

Anne has no verified media appearances

Work History

7-2021
Head of Creative at Arla Foods
8-2019 - 8-2021
Global Creative Lead at Arla Foods
8-2018 - 8-2019
Creative Specialist at The LEGO Group
1-2016 - 8-2018
Senior Art Director at LEGO Group at The LEGO Group
8-2013 - 12-2015
Art Director at The LEGO Group

Education

2010 - 2012
MA from Central Saint Martins College of Art and Design
2002 - 2007
mDD from Danmarks Designskole

More Information

Social Presence :

Prographics :

Exp : 19 Location : Aarhus, Central Denmark Region, Denmark Job Level : Mid-senior Designation : Head of Creative at Arla Foods
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Insights For Selling To Anne

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Anne

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Anne move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Anne take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Anne

Personality Compatibility


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