Anne Spang Hedegaard Nielsen

Sharpshooter
DISC Type : DC

Nordic Brand & Marketing Leader, Head of Nordic events at EY

Copenhagen, Capital Region of Denmark, Denmark

Overview

Anne is a relationship-driven B2B marketing leader with experience in finance, consulting, and agency settings, specializing in the Nordic market. Educated at Copenhagen Business School, she excels at translating complex business needs into actionable marketing strategies, focusing on brand activation, client engagement, and measurable results.

She is a dedicated and collaborative leader, known for her creativity and positive attitude. Anne has a keen interest in the intersection of technology and marketing, particularly in the application of AI, and actively follows major industry players like IBM and Accenture.

After five rewarding years in various leadership roles at EY, she is currently open to and actively seeking a new hands-on marketing leader position.

Personality Overview

ROI Driven

Precise But Practical

Rigorous & Demanding

They prefer to be the ones controlling the conversation or defining the terms.  They are not always relationship oriented. They take a lot of pride in personal achievements.

Topics They Care About

Nordic Brand Activation
As Nordic Brand & Marketing Leader at EY, she executed integrated marketing activities and led high-profile client events across the region.
Corporate Sustainability (CSR)
Led EY's Nordic CSR and Engagement Programs, managing flagship events like the Sustainability Awards to promote environmental sustainability.
Marketing Leadership
Her experience includes leading both the Danish marketing team and a Nordic team of Field Marketing Managers at EY, focusing on collaboration and synergies.

Media Appearances

Anne has no verified media appearances

Work History

9-2023 - 2-2026
Nordic Brand & Marketing Leader, Head of Nordic events at EY
2-2022
Nordic Event & Experience Leader - Nordic CSR & Engagement Programs Leader at EY
1-2021 - 2-2022
Field Marketing Manager at EY
9-2020 - 2-2021
Senior Marketing Manager at Freelance
2-2020 - 8-2020
Marketing Programme Manager at Nilfisk

Education

2000 - 2002
HD(A) from Copenhagen Business School
2019 - 2019
Ledelse i praksis from Ledernes Kompetencecenter

More Information

Social Presence :

Prographics :

Exp : 18 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Nordic Brand & Marketing Leader, Head of Nordic events at EY
URL has been copied!

Insights For Selling To Anne Spang Hedegaard

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne Spang Hedegaard is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anne Spang Hedegaard

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Anne Spang Hedegaard move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Anne Spang Hedegaard take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Anne Spang Hedegaard

Personality Compatibility


Other EY Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.