Annemieke Van der Meijs

Inquirer
DISC Type : cd

Marketing Lead at Hoppinger

Delft, Zuid-Holland, Nederland, Netherlands

Overview

Annemieke van der Meijs is the Marketing Lead at Hoppinger, responsible for developing the marketing strategy and managing the team. She has a strong background in both sales and marketing, with over eight years of prior experience at TOPdesk where she held several different roles.

She is passionate about building strong, collaborative teams and fostering positive company culture. Annemieke often highlights team outings and makes herself personally available to potential job candidates, showcasing her approachable leadership style and focus on creating a great work environment.

After over eight years of growing within one company, she made a significant career move to lead marketing at a digital agency.

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Team Leadership
Her previous role involved coaching team members for personal growth, and she is now actively building out the marketing team at Hoppinger.
B2B E-commerce
Attends industry events like the "Webwinkel Vakdagen" to stay current on trends and insights within the B2B e-commerce landscape.
Recruitment & Culture
Frequently posts about job openings and company perks, and offers informal chats with candidates, showing a focus on attracting the right talent.

Media Appearances

Annemieke has no verified media appearances

Work History

1-2025
Marketing Lead at Hoppinger
12-2023 - 1-2025
Website Channel Manager at TOPdesk
8-2020 - 1-2025
Online Marketer | Channel Manager LinkedIn Ads at TOPdesk
1-2021 - 12-2023
Team Lead at TOPdesk
10-2015 - 4-2016
Commercial Sales and Marketing at Nature's Pride

Education

2009 - 2014
Bachelor of Business Administration - BBA from The Hague University
2011 - 2012
Bachelor's degree from Universidad Europea

More Information

Social Presence :

Prographics :

Exp : 7 Location : Delft, Zuid-Holland, Nederland, Netherlands Job Level : Middle Designation : Marketing Lead at Hoppinger
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Insights For Selling To Annemieke

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annemieke is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Annemieke

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Annemieke move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Annemieke take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Annemieke

Personality Compatibility


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