Annette Giardina

Initiator
DISC Type : Di

Voluntary Advisory Board Member at Be the Business

London Area, United Kingdom

Overview

Annette is the Chief Innovation & Sustainability Officer at Avanade UK, where she drives the sustainability and innovation agenda for clients. With over two decades in IT and a certification in Business Sustainability Management, people often describe her as professional, organized, and a great communicator.

Outside of work, Annette is deeply committed to societal contribution. She serves as a UK Delegate to the UN Commission on the Status of Women and volunteers as an Advisory Board Member for Be the Business, where she mentors small and midsize businesses on growth and performance.

Unique fact: She has represented the UK at the 67th, 68th, and 69th UN Commission on the Status of Women conferences.

Personality Overview

Friendly Challenger

Impact-Oriented

Confident

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Sustainable Innovation
Her core role involves using digital technologies like AI and cloud solutions to help clients reduce emissions and operate more responsibly.
Responsible AI
She publicly speaks on the need for responsible AI, highlighting the high energy consumption of large models and advocating for its thoughtful application.
Women's Empowerment
Serves as a UK Delegate to the UN Commission on the Status of Women, showing a strong commitment to advancing gender equality on a global stage.

Media Appearances

Annette has no verified media appearances

Work History

1-2023
Voluntary Advisory Board Member at Be the Business
11-2022
Chief Innovation & Sustainability Office - UK, Client Account Lead at Avanade
9-2020 - 11-2022
Chief Technology & Innovation Officer - Avanade UK&I, Account Lead at Avanade
9-2012 - 9-2020
Executive, Business Applications Lead UK&I at Avanade
9-2007 - 6-2012
Managing Director, Member of the Executive Board at Cirquent, A NTT Data Group Company

Education

1984 - 1990
BA from Seton Hall University
Education details unavailable from SHS

More Information

Social Presence :

Prographics :

Exp : 23 Location : London Area, United Kingdom Job Level : Senior Designation : Voluntary Advisory Board Member at Be the Business
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Insights For Selling To Annette

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annette is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Annette

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Annette move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Annette take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Annette

Personality Compatibility


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