Annette Leeke in

Annette Leeke

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Head of Direct and Digital Distribution (Director/VP, P&L accountability, Executive Leadership) at Ageas UK
📍 United Kingdom

Annette Leeke is a senior leader with 25 years of experience in financial services, specializing in digital transformation, commercial growth, and P&L leadership. A recent finalist for Digital Champion of the Year, people who have worked with her describe her as talented, forward-thinking, and focused. She holds an MSc from the University of Liverpool.

Annette was recognized as a finalist for "Digital Champion of the Year" at the Women in Insurance Awards 2025.

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Experience
13 Years
Current Role
Head of Direct and Digital Distribution (Director/VP, P&L accountability, Executive Leadership)
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Annette cares about

Digital Transformation
Her entire career is focused on leading large-scale digital transformation and commercial delivery within the regulated financial services and insurance sectors.
Customer Experience
A recommendation highlights her passion for creating easy, frictionless online experiences and supporting vulnerable customers. She also posts about making insurance easy for customers.
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Career

Work history

7-2021
Head of Direct and Digital Distribution (Director/VP, P&L accountability, Executive Leadership)
Ageas UK
7-2019 - 6-2021
Head of Digital Acquisition
Ageas UK
1-2019 - 6-2019
Head of Marketing Strategy and Projects (Interim)
Ageas UK
4-2017 - 12-2018
Digital Consultant | Financial Services
Annette Leeke Consulting
3-2017 - 1-2018
Chief Marketing Officer
Koh / Neptune Clean Australia Pty Ltd
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2002
MSc
University of Liverpool
1998 - 2001
BSc (Hons)
Liverpool John Moores University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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