Annette Leeke

Judge
DISC Type : Dc

Head of Direct and Digital Distribution (Director/VP, P&L accountability, Executive Leadership) at Ageas UK

United Kingdom

Overview

Annette Leeke is a senior leader with 25 years of experience in financial services, specializing in digital transformation, commercial growth, and P&L leadership. A recent finalist for Digital Champion of the Year, people who have worked with her describe her as talented, forward-thinking, and focused. She holds an MSc from the University of Liverpool.

Annette was recognized as a finalist for "Digital Champion of the Year" at the Women in Insurance Awards 2025.

Personality Overview

Fast But Wary

Demanding

Features Driven

They are not always relationship oriented.  They respond well to strong and respectful communication. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Digital Transformation
Her entire career is focused on leading large-scale digital transformation and commercial delivery within the regulated financial services and insurance sectors.
Customer Experience
A recommendation highlights her passion for creating easy, frictionless online experiences and supporting vulnerable customers. She also posts about making insurance easy for customers.
Data & Analytics
She holds certifications in Data Science and Web Analytics and has shared posts about turning structured and unstructured data into insights using AI and analytics.

Media Appearances

Annette has no verified media appearances

Work History

7-2021
Head of Direct and Digital Distribution (Director/VP, P&L accountability, Executive Leadership) at Ageas UK
7-2019 - 6-2021
Head of Digital Acquisition at Ageas UK
1-2019 - 6-2019
Head of Marketing Strategy and Projects (Interim) at Ageas UK
4-2017 - 12-2018
Digital Consultant | Financial Services at Annette Leeke Consulting
3-2017 - 1-2018
Chief Marketing Officer at Koh / Neptune Clean Australia Pty Ltd

Education

2001 - 2002
MSc from University of Liverpool
1998 - 2001
BSc (Hons) from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Mid-senior Designation : Head of Direct and Digital Distribution (Director/VP, P&L accountability, Executive Leadership) at Ageas UK
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Insights For Selling To Annette

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annette is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Annette

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Annette move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Annette take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Annette

Personality Compatibility


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