Annette Neeson

Pioneer
DISC Type : isd

Managing Director - Chief Data Officer Asia Pacific and Middle East at HSBC

Hong Kong SAR

Overview

Annette Neeson is the Chief Data Officer for Asia Pacific and the Middle East at HSBC, with over 20 years of experience in data and analytics. She is an expert in data management transformation, focused on uplifting data literacy and embedding data-driven decision-making at scale.

Described as an authentic leader, she relocated to Hong Kong with her husband and has three children. Annette is passionate about social causes, supporting organizations that combat human trafficking, and has a background in the arts, having studied sculpture at the University of the Arts London.

Despite a career in data and finance, she holds a degree in Sculpture, highlighting a unique blend of analytical and creative expertise.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Data Transformation
Drives large-scale change programs to uplift data management maturity, focusing on regulatory compliance, risk management, and creating collaborative data communities.
Empowered Leadership
Passionate about building high-performing, empowered teams using Agile methodologies to deliver pragmatic, data-driven solutions.
Data Literacy
Actively works to demystify data management and scale data-driven decision-making and storytelling across the organization.

Media Appearances

Annette has no verified media appearances

Work History

2-2022 - 9-2025
Managing Director - Chief Data Officer Asia Pacific and Middle East at HSBC
8-2020 - 2-2022
Chief Data Officer (Hong Kong) at HSBC
2-2018 - 6-2020
Head of Group Data Management at Commonwealth Bank
10-2016 - 2-2018
Executive Manager - Marketing Operations at Commonwealth Bank
6-2012 - 10-2016
General Manager - Analytical Data and Capability at Telstra corportion

Education

economics from Macquarie University
Sculpture from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 28 Location : Hong Kong SAR Job Level : N/A Designation : Managing Director - Chief Data Officer Asia Pacific and Middle East at HSBC
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Insights For Selling To Annette

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annette is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Annette

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Annette move?

  • They are generally fast movers and can take quick decisions
  • Can Annette take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Annette

Personality Compatibility


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