Annette Ochoa

Trailblazer
DISC Type : ID

Director, Digital Demand Generation at Navan

San Francisco Bay Area, United States

Overview

Annette has no verified overview

Personality Overview

Friendly But Fast

Values Relationships

Assertive

They respond better to a combination of speed and relationship.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Annette has no verified topics they care about

Media Appearances

Annette has no verified media appearances

Work History

9-2025
Director, Digital Demand Generation at Navan
3-2023 - 5-2025
VP of Marketing at Heretto
11-2021 - 12-2022
VP of Growth Marketing at Truework
7-2020 - 11-2021
Head of Demand Generation at Lilt
5-2018 - 11-2021
Board Member at San Francisco Women in Tech

Education

2008 - 2012
BS from Santa Clara University

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Digital Demand Generation at Navan
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Insights For Selling To Annette

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Display high self-confidence and expect them to have a strong personality.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annette is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Annette

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Annette move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Annette take some risk or not?

  • They can take risks if necessary.

You And Annette

Personality Compatibility


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