Annika Erlandsson

Questioner
DISC Type : c

Marketing Operations Manager at Philips

Sweden

Overview

Annika is a Marketing Operations Manager at Philips with over 20 years of specialized experience in Med Tech sales and marketing across Nordic and Baltic markets. She has a proven track record in product launches and tender management, supported by a Bachelor of Science from Uppsala University.



Her career is defined by a deep focus on medical devices for the Nordic region.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Patient Monitoring
She actively promotes Philips' patient monitoring solutions and recently highlighted the renewed partnership with Masimo for their advanced noninvasive technologies.
Health Technology
Her role is within Philips' Health Systems, and she uses the hashtag #healthtech to describe collaborations and technological advancements in patient care.
Sustainability in Healthcare
Expressed finding it "so inspiring" after attending a presentation on sustainability in healthcare, suggesting a strong interest in the topic's application within the industry.

Media Appearances

Annika has no verified media appearances

Work History

9-2022
Marketing Operations Manager at Philips
8-2021 - 9-2022
Nordic Product Manager at Direct Healthcare Group
1-2016 - 8-2021
Nordic Product Manager and Clinical Specialist Manger at Becton Dickinson AB at BD
11-2014 - 12-2015
Nordic Key Account Manager at BD
8-2011 - 10-2014
Sales Manager at BD

Education

2002 - 2003
Degree in Marketing Economy from FEI Företagsekonomiska Institutet
8-1993 - 6-1996
Bachelor of Science - BS from Uppsala University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Sweden Job Level : Middle Designation : Marketing Operations Manager at Philips
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Insights For Selling To Annika

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annika is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Annika

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Annika move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Annika take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Annika

Personality Compatibility


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