Adam Wiltshire

Go-getter
DISC Type : d

Marketing Enablement Manager (MarTech and Data) at Vanguard | UK & Europe

Greater London, England, United Kingdom

Overview

Adam is the Marketing Enablement Manager for Europe at Vanguard, specializing in MarTech, data, and digital transformation to drive B2B lead generation. A graduate of The University of Sheffield, colleagues describe him as an energetic, enthusiastic, and confident leader who excels at developing teams and surpassing targets.

Outside of his marketing roles, Adam appears to enjoy physical challenges and team-building activities. He recently participated in a Tough Mudder event with his Vanguard colleagues, showcasing a commitment to teamwork and an active lifestyle.

He once led and transformed a training division into a multi-million-pound business.

Personality Overview

Fast-Paced

Direct & Candid

Decisive

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

MarTech & Data
His current role at Vanguard is focused on Marketing Enablement through MarTech and Data for the UK and European markets.
Building Audience Trust
He recently spoke at The MarTech Summit in London, sharing insights on using consent and clear communication to build trust and engage audiences.
B2B Lead Generation
In a previous role at Vanguard, he was tasked with leading a digital transformation to turn European marketing into an engine for B2B lead generation.

Media Appearances

Adam has no verified media appearances

Work History

4-2025
Marketing Enablement Manager (MarTech and Data) at Vanguard | UK & Europe
4-2022 - 4-2025
Digital Marketing Manager at Vanguard | UK & Europe
3-2021 - 3-2022
Marketing Operations Manager at Vanguard | UK & Europe
5-2014 - 12-2015
Digital Commercial Manager at CityAM
10-2010 - 3-2014
Head of Marketing | Head of Division - Understanding ModernGov training at GovNet

Education

2006 - 2009
BA (Hons) 2:1 from The University of Sheffield
1998 - 2003
Education details unavailable from Oxted School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater London, England, United Kingdom Job Level : Middle Designation : Marketing Enablement Manager (MarTech and Data) at Vanguard | UK & Europe
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Adam

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Adam take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Adam

Personality Compatibility


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