Annika Guldroth

Critic
DISC Type : C

VD and Owner 5.5 Marketing at fempunktfem.se

Sweden

Overview

Annika Guldroth is the CEO and owner of both the digital marketing agency 5. 5 Marketing and the IT Media Group, which operates eight specialized news sites. With a background in marketing and project management, she has extensive experience in sales, business development, and brand building, particularly within the technology and media sectors.

Personality Overview

Negotiator

Critic

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Digital Transformation
As owner of IT Media Group, her publications focus on IT, tech, and digitalization across industries like healthcare, finance, and education.
AI Innovation
Recently attended Google Cloud Next 2026, highlighting her interest in Google's latest AI advancements and their practical applications.
Marketing Strategy
Her agency, 5. 5 Marketing, specializes in core digital marketing services including Content, Branding, Digital Strategy, SEO, and SEM.

Media Appearances

Annika has no verified media appearances

Work History

8-2022
VD and Owner 5.5 Marketing at fempunktfem.se
1-2014
CEO and Owner IMG- IT Media Group at IT Media Group Sverige AB
3-2011
Marketing and sales manager and owner at Varbergsvingrossist AB
3-2007 - 5-2011
Ad Manager at Realtid.se
2000 - 2004
Sales and Business Development at IDG Sweden

Education

2001 - 2002
Project Management from IHM Business School
1994 - 1996
Marketing/Marketing Management from Berghs School of Communication

More Information

Social Presence :

Prographics :

Exp : 26 Location : Sweden Job Level : Leadership Designation : VD and Owner 5.5 Marketing at fempunktfem.se
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Insights For Selling To Annika

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annika is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Annika

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Annika move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Annika take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Annika

Personality Compatibility


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