Annika Guldroth in

Annika Guldroth

Critic · DISC type C
VD and Owner 5.5 Marketing at fempunktfem.se
📍 Sweden

Annika Guldroth is the CEO and owner of both the digital marketing agency 5. 5 Marketing and the IT Media Group, which operates eight specialized news sites. With a background in marketing and project management, she has extensive experience in sales, business development, and brand building, particularly within the technology and media sectors.

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Experience
26 Years
Current Role
VD and Owner 5.5 Marketing
Job Level
Leadership
Location
Sweden
Personality Overview

How Annika shows up

Negotiator
Critic
ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Annika cares about

Digital Transformation
As owner of IT Media Group, her publications focus on IT, tech, and digitalization across industries like healthcare, finance, and education.
AI Innovation
Recently attended Google Cloud Next 2026, highlighting her interest in Google's latest AI advancements and their practical applications.
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Career

Work history

8-2022
VD and Owner 5.5 Marketing
fempunktfem.se
1-2014
CEO and Owner IMG- IT Media Group
IT Media Group Sverige AB
3-2011
Marketing and sales manager and owner
Varbergsvingrossist AB
3-2007 - 5-2011
Ad Manager
Realtid.se
2000 - 2004
Sales and Business Development
IDG Sweden
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2002
Project Management
IHM Business School
1994 - 1996
Marketing/Marketing Management
Berghs School of Communication
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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