Annika Nelson

Observer
DISC Type : ci

Client Success Manager at ThredUp

New York, New York, United States

Overview

Annika Nelson is in Brand Partnerships at ThredUp, leveraging a background in management consulting from Capgemini Invent. She is an alumna of Indiana Universitys Kelley School of Business and is skilled in corporate strategy, data analysis, and cross-functional collaborations.

She demonstrates a strong commitment to sustainability, highlighted by her completion of an #UPgreen certification. Annika is also passionate about mentorship, having presented on technology and personalization to high schoolers at the GirlCon 2022 conference.

Annika once had the unique opportunity to present on the topic of Beauty Technology & Personalization to aspiring young women in tech.

Personality Overview

Curious

Assertive

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Sustainable Fashion
Her current role at apparel resale company ThredUp and her #UPgreen certification show a commitment to sustainability in the fashion industry.
Women in Tech
She presented on beauty technology at GirlCon 2022, a conference specifically for high school girls who are interested in pursuing careers in technology.
Brand Partnerships
Her current professional focus at ThredUp is centered on creating and managing brand partnerships, indicating expertise in this area.

Media Appearances

Annika has no verified media appearances

Work History

11-2025
Client Success Manager at ThredUp
1-2023 - 11-2025
Consultant at Capgemini Invent
5-2021 - 1-2023
Associate Consultant at Capgemini Invent
7-2020 - 12-2020
Au pair at AuPairWorld
6-2019 - 8-2019
Buying Intern at Ross Stores, Inc.

Education

Bachelor of Science - BS from Indiana University - Kelley School of Business
Finance from Universitat Ramon Llull

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : Middle Designation : Client Success Manager at ThredUp
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Insights For Selling To Annika

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annika is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Annika

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Annika move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Annika take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Annika

Personality Compatibility


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