Annissa Deshpande

Inspirer
DISC Type : id

Principal at loglab, LLC

Los Angeles Metropolitan Area, United States

Overview

Annissa Deshpande is a PE/VC Executive Coach who helps leaders scale their teams and accelerate growth. A Fortune 150 veteran with 20+ years in HR, IT, and Finance, she graduated from the University of California, Berkeley. Colleagues describe her as a strategic thinker and an exceptionally strong leader.

Outside of coaching, Annissa is a published author who uses fictional storytelling to teach modern business and leadership principles. She writes daily about leadership, drawing lessons from various sources, and expresses deep respect for those in service, highlighting the sacrifices made by veterans.

Unique fact: Annissa is the author of the business novel "The Comeback, " which uses a fictional story to teach modern HR strategy.

Personality Overview

Confident & Optimistic

Achievment Oriented

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Scaling Leadership
Her coaching focuses on helping executives build teams that can scale effectively, moving beyond the survival stage to achieve significant growth.
Modernizing HR
She founded loglab and authored a book to help companies move HR from a compliance function to a strategic driver of business results and revenue.
Leadership Storytelling
She has written two business novels, "The Comeback" and "The Change Up, " using narrative to make complex leadership and HR concepts more accessible.

Media Appearances

Annissa has no verified media appearances

Work History

3-2015
Principal at loglab, LLC
11-2008 - 3-2015
Corporate Vice President, Global Talent Acquisition + Mobility at AECOM
5-2005 - 11-2008
Senior Vice President, HR Infrastructure and Shared Services at Indymac Bank

Education

1991 - 1995
B.A. from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 20 Location : Los Angeles Metropolitan Area, United States Job Level : N/A Designation : Principal at loglab, LLC
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Insights For Selling To Annissa

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annissa is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Annissa

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Annissa move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Annissa take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Annissa

Personality Compatibility


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