AnnJanette Toth CSM, CPSO, CAL

Critic
DISC Type : C

Director of Marketing at Lifeway Christian Resources

Franklin, Tennessee, United States

Overview

AnnJanette has no verified overview

Personality Overview

ROI Driven

Negotiator

Critic

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

AnnJanette has no verified topics they care about

Media Appearances

AnnJanette has no verified media appearances

Work History

2-2025
Director of Marketing at Lifeway Christian Resources
5-2022 - 2-2025
Director of Marketing at Southwestern Family of Companies
4-2020 - 7-2022
B2B Marketing Director at Kerusso Inc
9-2018 - 5-2020
Sr. Director of Marketing at Awana ®
1-2018 - 5-2020
Director of Marketing at The Braintrust Consulting Group

Education

1995 - 1999
BBA from Belmont University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Franklin, Tennessee, United States Job Level : Mid-senior Designation : Director of Marketing at Lifeway Christian Resources
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Insights For Selling To AnnJanette

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with AnnJanette is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from AnnJanette

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will AnnJanette move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can AnnJanette take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And AnnJanette

Personality Compatibility


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