Anouk Knuffmann

Judge
DISC Type : Dc

Expert Mindset Coach at Madame Moneypenny GmbH

Lisbon Metropolitan Area, Portugal

Overview

Anouk Knuffmann is a Money and Wealth Mentor dedicated to empowering women to achieve financial freedom. She combines her expertise in investing with mindset coaching, drawing from a background that includes digital marketing and managing projects for Fortune 100 companies. People who have worked with her often describe her as knowledgeable, supportive, and transformative.

Originally from Germany, Anouk leads an adventurous life, having previously lived in South Africa and managed a coliving retreat in Namibia. She now resides near a surf beach in Portugal with her daughter, where she enjoys horseback riding and the freedom of a location-independent lifestyle.

Anouk holds an "Overflow Tapping Certification, " a unique credential she integrates into her coaching to help clients overcome financial blocks.

Personality Overview

Quality Focused

Demanding

Fast But Wary

They are less concerned about the product and more about its potential impact.  They respond better to strong and respectful interactions. They do not care very much about building rapport or relationships.

Topics They Care About

Female Investing
Her core mission is to close the gender wealth gap by teaching women how to invest in stocks, ETFs, crypto, and real estate to build financial independence.
Money Mindset
Focuses on helping clients overcome financial fears and shift from a scarcity mindset to one of abundance, combining financial strategy with nervous system regulation techniques.
Financial Freedom
Advocates for using automated investing systems to build wealth in the background, enabling a life of more freedom, choice, and time for family and passions.

Media Appearances

Anouk Knuffmann – Articles & Insights. Featured in FemaleFinance (Substack)

See Now

Work History

10-2025
Expert Mindset Coach at Madame Moneypenny GmbH
10-2023
Female Wealth Coach I Founder at ASK Enterprises OÜ
3-2023 - 12-2025
FemaleFinance - A Newsletter about Personal Finance & Investing for Women at FemaleFinance
3-2015 - 12-2025
Marketing Project Manager at Upwork
6-2022 - 10-2022
Coliving Manager at WildWifi

Education

2011 - 2014
Bachelor of Arts (B.A.) from EBC Hochschule
2016 - 2016
Digital Marketing course from GetSmarter

More Information

Social Presence :

Prographics :

Exp : 13 Location : Lisbon Metropolitan Area, Portugal Job Level : Leadership Designation : Expert Mindset Coach at Madame Moneypenny GmbH

Interested in

Health & Outdoor

E-Commerce, E-Business, Tourism Management

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Insights For Selling To Anouk

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anouk is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anouk

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Anouk move?

  • If convinced, they can reach decisions quite fast.
  • Can Anouk take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Anouk

Personality Compatibility


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