Anshita Mehrotra in

Anshita Mehrotra

Enthusiast · DISC type i
Founder & Managing Director at Fix My Curls
📍 Gurgaon, Haryana, India

Anshita Mehrotra is the founder of Fix My Curls, a pioneering Indian brand for naturally textured hair. She launched the company at 19 after identifying a market gap from her own experiences. A journalism major from Penn State World Campus, she is recognized as a mission-driven entrepreneur, having been named to the Forbes 30 Under 30 list for 2025.

Outside of her entrepreneurial ventures, Anshita is a self-published author of a poetry collection titled "Love Comes Full Circle. " In her free time, she enjoys exploring new coffee shops, practicing Pilates, taking tennis lessons, and reading fiction fantasy books. She is also passionate about cooking and storytelling, interests she has held since childhood.

Interesting fact: An investor describes Anshita as "irrationally passionate, obsessed about the product, frugal, and capital efficient, " qualities they admire in a founder.

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Experience
7 Years
Current Role
Founder & Managing Director
Job Level
Leadership
Location
Gurgaon, Haryana, India
Personality Overview

How Anshita shows up

Optimistic
Non-Confrontational
Consensus Focused

They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Anshita cares about

D2C Entrepreneurship
Founded Fix My Curls at age 19, turning a personal pain point into a direct-to-consumer brand now shipping to over 15 countries.
Curly Hair Care
Created her brand to address the lack of clean, effective products for curly and wavy hair in the Indian market, building a strong community around it.
+5 more topics Login to view topics
Career

Work history

4-2019
Founder & Managing Director
Fix My Curls
1-2019 - 5-2019
Book Author
Notion Press Media Private Limited
8-2018 - 12-2018
Marketing Event Executive
Mental health awareness club UBC
In the press

Media appearances

Building a 50 Cr company with Anshita Mehrotra of Fix My Curls – Forbes 30U30 – Influencer Marketing. Featured in The FoundHers Podcast (Spotify for Creators)
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Fix My Curls Founder Anshita Mehrotra Reveals The Trade Of .... Featured in Elle India
+8 more appearances Login to view media
Education
3-2020 - 5-2023
Bachelor of Arts - BA
Penn State World Campus
8-2017 - 12-2018
Bachelor of Arts - BA
The University of British Columbia
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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