Anshita Mehrotra

Enthusiast
DISC Type : i

Founder & Managing Director at Fix My Curls

Gurgaon, Haryana, India

Overview

Anshita Mehrotra is the founder of Fix My Curls, a pioneering Indian brand for naturally textured hair. She launched the company at 19 after identifying a market gap from her own experiences. A journalism major from Penn State World Campus, she is recognized as a mission-driven entrepreneur, having been named to the Forbes 30 Under 30 list for 2025.

Outside of her entrepreneurial ventures, Anshita is a self-published author of a poetry collection titled "Love Comes Full Circle. " In her free time, she enjoys exploring new coffee shops, practicing Pilates, taking tennis lessons, and reading fiction fantasy books. She is also passionate about cooking and storytelling, interests she has held since childhood.

Interesting fact: An investor describes Anshita as "irrationally passionate, obsessed about the product, frugal, and capital efficient, " qualities they admire in a founder.

Personality Overview

Optimistic

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

D2C Entrepreneurship
Founded Fix My Curls at age 19, turning a personal pain point into a direct-to-consumer brand now shipping to over 15 countries.
Curly Hair Care
Created her brand to address the lack of clean, effective products for curly and wavy hair in the Indian market, building a strong community around it.
Community Building
Focuses on creating a community-centric brand, using customer feedback and social media to foster a sense of belonging among users.

Media Appearances

Building a 50 Cr company with Anshita Mehrotra of Fix My Curls – Forbes 30U30 – Influencer Marketing. Featured in The FoundHers Podcast (Spotify for Creators)

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Fix My Curls Founder Anshita Mehrotra Reveals The Trade Of .... Featured in Elle India

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Fix My Curls: For Anshita Mehrota, it's all about the curls - Forbes India. Featured in Forbes India

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Work History

4-2019
Founder & Managing Director at Fix My Curls
1-2019 - 5-2019
Book Author at Notion Press Media Private Limited
8-2018 - 12-2018
Marketing Event Executive at Mental health awareness club UBC

Education

3-2020 - 5-2023
Bachelor of Arts - BA from Penn State World Campus
8-2017 - 12-2018
Bachelor of Arts - BA from The University of British Columbia

More Information

Social Presence :

Prographics :

Exp : 7 Location : Gurgaon, Haryana, India Job Level : Leadership Designation : Founder & Managing Director at Fix My Curls
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Insights For Selling To Anshita

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anshita is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Anshita

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Anshita move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Anshita take some risk or not?

  • They can take some low-probability risks if needed.

You And Anshita

Personality Compatibility


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