Anshita Mehrotra is the founder of Fix My Curls, a pioneering Indian brand for naturally textured hair. She launched the company at 19 after identifying a market gap from her own experiences. A journalism major from Penn State World Campus, she is recognized as a mission-driven entrepreneur, having been named to the Forbes 30 Under 30 list for 2025.
Outside of her entrepreneurial ventures, Anshita is a self-published author of a poetry collection titled "Love Comes Full Circle. " In her free time, she enjoys exploring new coffee shops, practicing Pilates, taking tennis lessons, and reading fiction fantasy books. She is also passionate about cooking and storytelling, interests she has held since childhood.
Interesting fact: An investor describes Anshita as "irrationally passionate, obsessed about the product, frugal, and capital efficient, " qualities they admire in a founder.
Read the full overview →They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt. Unlike D or C types, they are convinced more by stories and testimonials.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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