Laurel Thompson in

Laurel Thompson

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Director Site Experience and Site Merchandising at Converse
📍 Amsterdam, North Holland, Netherlands

Laurel is an analytically-driven e-commerce leader with over 10 years of experience optimizing site experiences for global brands like Converse, Nike, and Calvin Klein. A graduate of Oregon State University, she specializes in merchandising strategy across Europe. Colleagues describe her as a rational and exceptional leader.

Outside of her direct role, Laurel is passionate about the broader fashion industry, with a stated interest in innovation, sustainability, and human rights. Her education from the Condé Nast College of Fashion & Design in London underscores her commitment to visual communication and branding.

Unique fact: Early in her career, she reported on Portlands fashion scene, publishing articles and interviewing award winners on the red carpet.

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Current Role
Director Site Experience and Site Merchandising
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Communication Style
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Priorities

Topics Laurel cares about

E-commerce Optimization
Her career is centered on using analytics, A/B testing, and consumer journey insights to improve conversion and revenue for major direct-to-consumer brands.
Strategic Merchandising
She won an award for using merchandising to increase agility and empower teams. Her experience spans optimizing search, navigation, and product recommendations.
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Career

Work history

9-2023
Director Site Experience and Site Merchandising
Converse
5-2022 - 9-2023
Senior Manager Site Merchandising & Product Launch, E-commerce Europe
Calvin Klein
2-2021 - 5-2022
Site Merchandising & Product Launch Manager, E-commerce and Partner Programs
Calvin Klein
10-2018 - 2-2021
Site Merchandising Manager
Calvin Klein
2-2017 - 9-2018
Digital Merchandising - Jordan Brand
Nike
In the press

Media appearances

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Education
Vogue Vogue Fashion Branding & Communication Certificate
Condé Nast College of Fashion & Design
Bachelor of Science (B.S.)
Oregon State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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