António Marcelo

Researcher
DISC Type : Cs

VP, Clinical Operations at Sword Health

Portugal

Overview

António is the VP of Clinical Operations at Sword Health, bringing extensive experience from his time at Uber, where he led Strategy, Planning, and Operations for the delivery business across Iberia. He holds a Masters degree from London Business School and started his career as an Analyst at McKinsey & Company, focusing on the Southern European banking sector.

Personality Overview

Process Focused

Cost Conscious

Soft Communicator

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Clinical Operations
Currently serves as the VP of Clinical Operations at Sword Health, a leading digital musculoskeletal care provider.
Strategy & Planning
Previously held roles as Head of Strategy & Planning and Head of Operations for Uber's delivery business in Iberia, showcasing his expertise in strategic leadership.
Team Building
Frequently posts about hiring mission-driven individuals with a "roll-up-your-sleeves" attitude for his teams at both Sword Health and Uber.

Media Appearances

António has no verified media appearances

Work History

7-2024
VP, Clinical Operations at Sword Health
1-2024 - 7-2024
Head of Strategy & Planning, Delivery - Iberia at Uber
3-2022 - 1-2024
Head of Operations, Delivery - Portugal at Uber
3-2021 - 2-2022
Senior Operations Manager, Delivery - Portugal at Uber
7-2017 - 10-2018
Analyst at McKinsey New Ventures (part of McKinsey & Company)

Education

2015 - 2016
Master's degree from London Business School
2012 - 2015
Bachelor's degree from Nova School of Business and Economics

More Information

Social Presence :

Prographics :

Exp : 6 Location : Portugal Job Level : Senior Designation : VP, Clinical Operations at Sword Health
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Insights For Selling To António

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Actively address their concerns around change, risk, and acceptance by users
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with António is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from António

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will António move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can António take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And António

Personality Compatibility


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